Mr. Trump's speech at Gettysburg is a great example of how not to do things. Billed at laying out his first 100 days in office, what does he do at the start of the speech? Complaining about rigged polls, rigged media, voter fraud and how he is going to sue all of the women who have come forward with sexual harassment complaints.
So what gets the headlines? That's right, his vow to sue his accusers. And I'm not just talking about US news sites, but news sites in other countries as well had Mr. Trump's lawsuit threat as the headline.
So while his speech had some good ideas, he drowned out all coverage of them with his need for petty revenge. After all, the media is driven by ratings and Mr Trump vowing to block the AT&T/Time Warner merger doesn't generate anywhere near as much ratings as Mr. Trump vowing to sue a number of women.