There are days where I hate capitalism.
Last July, I ordered a very special coffee much that was being developed by Ember. (https://embertech.com/) The mug was funded by an Indigogo campaign a year earlier and the web-site stated that it was due out in July. Five months later it finally started shipping, sort of....
In the intervening 5 months, Ember made a deal to sell the mug at select Starbucks and on Starbucks' online store. Add in a few foodie blogs declaring that the Ember Mug is the "must have" gift for coffee lovers and suddenly there is a large demand for the mug. Heck, there are Ember Mugs being scalped on Ebay that have bids that are almost twice the MSRP.
So, Starbucks immediately sells out and Ember priorities shipments to Starbucks over those that funded them via the Indigogo campaign and through pre-orders. Ember lists my order as "backordered until Jan 2017".
I understand the reasons why. Ember already has my money and they want to get more sales and exposure while it is a "hot" item during the holiday season.
Under the rules of capitalism where profit is king, it is perfectly acceptable, even expected behavior. However, it means that I won't be getting my mug until next year.